Intellectual Property – Who´s Who Legal – Lexology
Luis Marín Tobar
Practice Areas
Firm partner Luis Marín is the head of our competition and intellectual property practices and a member of the transactional (M&A) team.
His focus is on competition issues, intellectual property, and corporate and transactional counseling for national and foreign companies.
He provides a wide spectrum of competition legal services, including preventive counsel on matters regarding market power abuse, cartels, merger control, State aid, and unfair competition, as well as counsel at administrative and judicial proceedings on such matters. Luis has honed his skills in over 30 merger control notification proceedings before the regulatory authority and has successfully participated in dozens of suits, including Andean community proceedings, regarding unfair competition, abuse of market power, and collusive agreements.
He provides strategic intellectual property counsel for the broadest and most efficient protection of intangible assets in Ecuador and internationally, including trademarks, trade names, industrial designs, patents, copyrights, designations of origin, plant varieties, and others. He leads the dispute representation team and defends such rights in administrative and judicial proceedings, including border control measure proceedings with the Ecuadorian customs service.
Before joining Lexvalor Abogados, Luis served as a senior associate at other local firms and gained international experience as an International Associate and member of the competition disputes team at White & Case in Brussels, where he participated in cases before the European Commission and the Court of Justice of the European Union.
His focus is on competition issues, intellectual property, and corporate and transactional counseling for national and foreign companies.
He provides a wide spectrum of competition legal services, including preventive counsel on matters regarding market power abuse, cartels, merger control, State aid, and unfair competition, as well as counsel at administrative and judicial proceedings on such matters. Luis has honed his skills in over 30 merger control notification proceedings before the regulatory authority and has successfully participated in dozens of suits, including Andean community proceedings, regarding unfair competition, abuse of market power, and collusive agreements.
He provides strategic intellectual property counsel for the broadest and most efficient protection of intangible assets in Ecuador and internationally, including trademarks, trade names, industrial designs, patents, copyrights, designations of origin, plant varieties, and others. He leads the dispute representation team and defends such rights in administrative and judicial proceedings, including border control measure proceedings with the Ecuadorian customs service.
Before joining Lexvalor Abogados, Luis served as a senior associate at other local firms and gained international experience as an International Associate and member of the competition disputes team at White & Case in Brussels, where he participated in cases before the European Commission and the Court of Justice of the European Union.
Additional information
Academic Training:
1. Law degree, Universidad San Francisco de Quito, 2007
2. Master in International Law, Georgetown University Law Center, Washington D.C, 2010
3. Advanced Diploma in Economics for Competition Law, Kings College London School of Law, London, England, 2012
4. Rafael del Pino Foundation-sponsored Course in Law and Economics at Harvard Law School, Cambridge, Massachusetts, 2019Professional Experience:
1. Paralegal, Falconí Puig Abogados, Quito, 2007
2. Associate lawyer, Marín Proaño & Asociados, Quito, 2007–2009
3. International Associate, White & Case LLP, Brussels, Belgium, 2013
4. Senior Associate, Pérez Bustamante & Ponce, Quito, 2010–2019
5. Alternate, Intellectual Property Committee of the Ecuadorian Institute of Intellectual Property (Comité de Propiedad Intelectual del Instituto Ecuatoriano de Propiedad Intelectual), 2014–2017
6. Vice President of the Intellectual Property Committee of the International Chamber of Commerce, 2018–2020
7. President of the Intellectual Property and Competition Committee of the Ecuadorian American Chamber of Commerce (Comité de Propiedad Intelectual y Competencia de la Cámara de Comercio Ecuatoriana Americana), 2019–2021
8. Principal Director of the Ecuadorian Intellectual Property Association (Asociación Ecuatoriana de Propiedad Intelectual), 2021–2023Memberships:
1. Ecuadorian Institute of Intellectual Property (Instituto Ecuatoriano de Propiedad Intelectual)
2. International Chamber of Commerce
3. Ecuadorian American Chamber of Commerce (Cámara de Comercio Ecuatoriana Americana)
4. Ecuadorian Intellectual Property Association (Asociación Ecuatoriana de Propiedad Intelectual)
5. International Trademark Association
6. Inter-American Association of Intellectual Property (Asociación Interamericana de la Propiedad Intelectual)
7. International Association for the Protection of Intellectual Property
Recognitions
Insight Lexvalor
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Chambers and Partners Global 2026 Results
We are pleased to share the results obtained by Lexvalor Abogados in the latest Chambers and Partners Global 2026 research, where we have been recognized across all practice areas currently evaluated by this prestigious publisher. Recognized Practice Areas: Banking and Finance – Band 2 Corporate…
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Lexvalor Abogados Recognized as Ecuador Tax Firm of the Year 2025 by ITR
In recent days, our firm was recognized as Ecuador Tax Firm of the Year 2025 at the ITR Americas Tax Awards, an honor that distinguishes the leading firms in tax advisory services across the region. This recognition reflects the commitment, technical excellence, and experience of…
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Lexvalor in Legal 500: Key Insights into Trademark Litigation in Ecuador
Our professionals Luis Marín, Kevin Ortiz, Eduardo Espinoza, Michelle Luna and Jeniffer Acosta are co-authors of the Ecuador chapter: Trademark Disputes of the comparative guide published by the international legal publisher Legal 500, one of the most recognized global references in the legal market. These…